Best Practices for Link Management in 2025

As we move through 2025, link management continues to evolve. Here are the best practices every marketer and developer should follow.

1. Embrace First-Party Data

With third-party cookies becoming obsolete, your link analytics are more valuable than ever. Use them to build first-party audience insights.

2. Prioritize Mobile Experience

Over 60% of link clicks now come from mobile devices. Ensure your landing pages are mobile-optimized and load quickly.

3. Use Descriptive Slugs

Custom slugs like /spring-sale-2025 are more trustworthy than random characters. They also improve memorability and shareability.

4. Implement Link Expiration

Set expiration dates for time-sensitive campaigns to prevent confusion and maintain a clean link portfolio.

5. Organize with Tags and Folders

As your link library grows, organization becomes crucial. Use tags and folders to categorize links by campaign, channel, or client.

6. Monitor Link Health

Regularly check that your destination URLs are still active. Broken links damage user trust and waste marketing spend.

7. A/B Test Everything

Create multiple versions of links with different destinations to test which content resonates best with your audience.

8. Leverage Deep Linking

For mobile app promotion, use deep links that open directly in apps when installed, falling back to web otherwise.

9. Secure Sensitive Links

Use password protection or expiration for confidential content. Never share sensitive information through unprotected public links.

10. Document Your Strategy

Create a link naming convention and management policy for your team. Consistency makes analysis and optimization much easier.

Looking Ahead

The links you create today form the foundation of your digital presence. By following these best practices, you'll be well-positioned to maximize their value throughout 2025 and beyond.