How to Create Effective QR Codes for Your Marketing Campaigns

QR codes have made a massive comeback in recent years, becoming an essential tool for bridging offline and online marketing. Here's how to create QR codes that actually get scanned.

Design Best Practices

Size Matters

Your QR code should be at least 2cm x 2cm (about 0.8 inches) for close-range scanning. For posters or billboards, follow the 10:1 ratio – the scanning distance should be no more than 10 times the width of the code.

Contrast is Key

Ensure high contrast between the QR code and its background. Dark codes on light backgrounds work best. Avoid placing codes on busy or patterned backgrounds.

Add a Call-to-Action

Don't assume people know what to do with your QR code. Add clear text like "Scan for 20% off" or "Scan to learn more."

Tracking Your QR Codes

One of the biggest advantages of using Link-Me for QR codes is the built-in analytics. You can track:

• Number of scans
• Geographic location of scanners
• Device types (iOS vs Android)
• Time and date of scans

Use Cases

Product Packaging

Link to instruction manuals, warranty registration, or video tutorials.

Business Cards

Share your complete contact information or portfolio with a single scan.

Restaurant Menus

Provide contactless menu access with real-time updates.

Event Marketing

Direct attendees to registration pages, schedules, or exclusive content.

Creating QR Codes with Link-Me

Every short URL you create with Link-Me automatically gets a downloadable QR code. Simply:

1. Create or select a short URL
2. Click the QR code icon
3. Download in your preferred format (PNG or SVG)
4. Add to your marketing materials

Start creating trackable QR codes today and gain valuable insights into your offline marketing performance!